Have you ever asked yourself this question? There are several reasons this is important: Do you like your customers? Some we really like, some we tolerate, some we dread every time the phone rings. So in other words, some customers suck up energy and some give us energy. Which can you do your very best work with? Duh… The Pie Is Usually Big Enough I love pie, don’t you? Let’s compare your market segment(s) to a pie. Every market pie has a certain size. It’s impossible to serve the entire market (or eat the entire pie). It’s too big, or at least it should…