Such a question!! And the answer changes about every 15 minutes. Some economists say yes, some are not so sure. Isn’t it strange that we keep listening to disciplines that never have to be right? Economists and weathermen! People we love to hate!! So what should we do about this? Here are two steps you can take NOW to minimize the impact of a recession on your business. Interested? Yea, I thought you might be…  Step 1: Get out a 4 burner stove and put a pot on each burner. Yes, I’m being serious!! Each pot represents a market segment in your business. You…

  Sometimes I get a little frustrated and feel stuck. Do you ever feel that way? No? Well, then skip this article. But if you do, and you’re thinking about swatting something (leave that poor puppy dog alone…), let me share something that really helps me work through “stuff” when it starts piling up in my head and feels unmanageable. Here’s the recipe: Step 1: Find a quiet place and get a piece of blank paper Step 2: Draw two lines separating the page into 4 equal quadrants Step 3: Label the top left “Strengths”, the top right “Opportunities”, the bottom left “Weaknesses”, the bottom…