Balancing customer experience against your budget is a difficult task. You need the right amount of staff working to keep customers happy, but not so many people that workers are standing around looking for things to do.

One classic mistake business owners make when money gets tight is to stop marketing or cut their marketing budget. At first glance, it seems logical to cut down your expenses during tough economic conditions. However, in reality, it's the opposite of what you should...

The stats, for once, don’t lie… Digital marketing giant eMarketer estimates that social media platforms boast over 1.73 billion users worldwide. A number that’s expected to climb to 2.55 billion by the year 2017. What’s more, according to a recent Nielson study, 46% of consumers turn to social media to help with purchasing decisions. This means that your prospects are most certainly out there, and they’re relying on the social aspect of the web more and more to help them decide who to do business with. So how can you tap into this incredible opportunity to gain more leads for your own business? Let’s take a look.

We recently returned from a week’s holiday in Turkey. I love spending time away with the family—these days it’s the only real quality time we get together. Plus, it gives me time to catch up on reading. I often read what I consider to be ‘classics’ again and again. One of those books is ‘Broken Windows, Broken Business’ by Michael Levine. I read it again in Turkey.
The book focuses on the principle that neglecting ‘small’ problems ultimately ends in anarchy. It was a principle founded by James Q. Wilson and George L. Kelling in 1982 and put into practice by mayor Rudy Giuliani in 1993. He basically cleaned up New York with his tough stance and zero tolerance on the ‘small’ crimes such as graffiti and prostitution.