• Google AdWords — Ad Extensions

    | Categories: Business Tips , Google AdWords , Online Marketing

    Blog by Fuel Accountants

    I mentioned last month how important ad extensions are when using Google AdWords (in my opinion, Google AdWords should be compulsory for any company trying to advertise a presence online).

    Whilst ad extensions have been around for a number of months, it’s surprising how few advertisers use them, so it’s a big opportunity for you to dominate your keywords. You see, ad extensions make your ad at least twice as big, meaning your competitors’ ads get ‘pushed’ further down the page.

    CLICK HERE TO READ THE FULL ARTICLE »


  • Love Your Customers And They’ll Keep Buying

    | Categories: Business , Business Tips , Customers

    February was the month of ‘LOVE’ so I thought I’d open this month’s issue by focusing on your customers, clients or patients. More importantly, why we need to make them feel ‘LOVED’! (it was timely while I was preparing!) On average, and for a variety of reasons, most businesses will lose between 10% and 20% of their existing customers each and every year. Customers come and go. It’s simply a fact of life. Some of the reasons for customer attrition are unavoidable but others are in complete control of the business. Interestingly, according to a recent survey by the Sales and Marketing Executives International, customers stop buying for the following reasons:

    CLICK HERE TO READ THE FULL ARTICLE »


  • Creating A Systems-Based Business

    | Categories: Small Business , Business Tips

    Blog by Fuel Accountants

    One of the business philosophies I’ve adopted for a number of years is that to be ultra-successful, your business must be SYSTEMISED. Even before I read Michael Gerber’s brilliant ‘E-Myth Revisited’ (if you haven’t read it, you need to—it is required reading) I realized the importance of systemization and what it can do for a business.

     

    CLICK HERE TO READ THE FULL ARTICLE »