The economy continues to struggle, now is NOT the time to panic. In fact, if you follow our proven strategies, you can use the recession in your favour and capitalise on the weaknesses of your competitors. What may surprise you is that numerous studies dating back to 1923 (Ronald S. Vaile—Harvard Business Review) and continuing through to 2001 (notably by Malik PIMS ) have shown that in times of recession those companies that maintain or even increase marketing spend, prosper most.

When you own a business everyone’s got their hands out for some of your money. Whether it’s employees, suppliers, the government or even customers – you’re paying bills and paying people left-right, and center. But it’s not just business – you have a family and friends and the sports club and the girl's night out – many things that require you to make payments. Sometimes it can be a challenge to keep it all straight. In fact – it really is like having multiple personalities with you that sometimes all try to come out together,