If you want to improve, you have to measure your results to see what isn’t working and, more importantly, what is. The good thing is, if you have a Twitter account set up, you can view your analytics for FREE.
‘Why do I need to see my analytics?’ you might be wondering. As with every other marketing strategy, you should be evaluating the results so you can prioritize your time on strategies that give you the results you want. And everything is displayed simply on your screen so you don’t have to be a marketing expert to understand what pieces of data to dig out.