Online reviews are an important marketing tool for many small businesses. They give potential customers and clients a chance to see how effective your goods or services are, how responsive you are to your clients, and what other people’s experiences of your business...
I mentioned last month how important ad extensions are when using Google AdWords (in my opinion, Google AdWords should be compulsory for any company trying to advertise a presence online).
Whilst ad extensions have been around for a number of months, it’s surprising how few advertisers use them, so it’s a big opportunity for you to dominate your keywords. You see, ad extensions make your ad at least twice as big, meaning your competitors’ ads get ‘pushed’ further down the page.
Without question, Google AdWords is one of the best marketing tools to use for your business.
Since it really is one of the strategies you should be using, I’ll use the time we have this month to give you a general overview of how to get results, and in a later issue I’ll do an advanced session on it.
But remember, before launching an AdWords campaign (or any other, for that matter), your website must be ‘FIT FOR PURPOSE’. In other words, it must already churn out enquiries for you—otherwise AdWords won’t work. Yes, it will generate you a ton more traffic, but traffic that doesn’t convert is pointless and a complete waste of money.