If you’ve been exposed to any of our own media pieces (ads, letters, etc.) you’ll have noticed a high level of ‘personalisation’ in all of them. There’s a big reason for this…
Adding any kind of ‘personalisation’ increases response significantly.
Why? Because the recipient of your media piece gets the impression that you sent it to them – personally, rather than to 5,000 other people. Plus it helps your media piece stand out from the crowd, automatically giving it more attention.