I mentioned last month how important ad extensions are when using Google AdWords (in my opinion, Google AdWords should be compulsory for any company trying to advertise a presence online).
Whilst ad extensions have been around for a number of months, it’s surprising how few advertisers use them, so it’s a big opportunity for you to dominate your keywords. You see, ad extensions make your ad at least twice as big, meaning your competitors’ ads get ‘pushed’ further down the page.