Last month I gave you an overview of how to create a successful Google AdWords campaign. This month I want to give you a masterclass on creating your Google AdWords ads.

Over the years, I’ve spent hundreds of thousands of pounds and dollars on AdWords. Right now we spend several thousand pounds every month on our AdWords campaigns.

Without question, Google AdWords is one of the best marketing tools to use for your business.

Since it really is one of the strategies you should be using, I’ll use the time we have this month to give you a general overview of how to get results, and in a later issue I’ll do an advanced session on it.

But remember, before launching an AdWords campaign (or any other, for that matter), your website must be ‘FIT FOR PURPOSE’. In other words, it must already churn out enquiries for you—otherwise AdWords won’t work. Yes, it will generate you a ton more traffic, but traffic that doesn’t convert is pointless and a complete waste of money.