• What You Can Learn From My Recent Experience Of Buying A Car For My Son

    | Categories: Car , Toyota

    My eldest son, Thomas, turned 17 last November. Since then, in between his studying, he has been learning to drive (no accidents yet, although his driving instructor reliably informs me there have been a few close shaves!). He will shortly be taking his test, so my wife Helen and I decided to buy him his first car (ouch!).
    As always, I can’t help myself in evaluating the sales process businesses use. Most businesses really don’t have any ’process’ at all when it comes to sales and selling and, whilst the car industry is a fairly old and sophisticated market in terms of ’selling’, it’s no surprise to me that there are hugely differing approaches, most of which SUCK.
    One of the problems we have in the UK is that once new drivers pass their test, especially at 17 – 21 years old (but in particular at 17 and 18 years old), the insurance companies hike their prices to a ridiculous level. So much so that it just wasn’t feasible to put Thomas on either my wife’s car insurance or mine (the lowest figure was £8,400 a year – yes, that’s eight thousand four hundred pounds!). Typically, most people will therefore drive very small cars with engine sizes of less than 1.4cc.

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