How to Survive a Recession
At our hang-out this week we discussed How to Survive a Recession. Outline below.
How to Survive a Recession
- The New Normal
- We won’t return to “normal” for at least a year
- Re-opening our economy will be a phased and slow process
- Social Distancing will be the norm – now an employee health and safety issue and opens up huge legal issues if the public contract COVID-19 from your business
- Large Gatherings will be banned for most of 2020
- Probably second wave of infections
- We now have to learn to live with this virus and the infections and deaths that result
- Taxes will HAVE to go up
- You CAN come out STRONGER!
- The Business Crisis Trend
- The Survival Trap
- 5 Step Strategy to Beating a Recession
- Focus on what you CAN do rather than what you CAN’T DO
- What you focus on gets bigger
- Determine who your best clients are
- What Products/Services do they buy from you
- Reach out to your best clients
- Ask them what they need most from you right now
- Don’t hide, don’t offer platitudes
- Evaluate your resources
- How can you meet your client’s needs in a new or different way
- Look for new opportunities
- Market to a narrow audience
- Set yourself up as THE EXPERT
- Focus on what you CAN do rather than what you CAN’T DO
- The Pareto Overlap
- Do Less NOT More
- Trash
- What should you stop doing?
- Low margin items/services
- Temporarily suspend some things until we are close to “normal”
- Trim
- Can you remove, reduce or defer some steps in your process?
- Transfer
- Avoid taking everything back on yourself due to cost-cutting
- Look for ways to outsource or delegate so that YOU can focus on the business
- Trash
- Resources
- fuelaccountants.com/COVID-19
- resessionresponse.com
www.fuelaccountants.com
Peter McCarroll
peter@fuelaccountants.com
NZ: 04-282-0306
Canada: 647-367-0876